Turning your website visitors into true fans and clients isn’t always about the big picture, but rather the little details.
Surprising and delighting them at each step of their interaction with you is what draws them in further and keeps them sticking around long enough to fall in love with you.
So today I want to talk about one of those little details:
What happens after someone subscribes to your list?
The first question to ask yourself is: do you know?
Yes, they get a confirmation email and likely an auto-responder welcome email.
But for something so easy as signing up for a list, there is actually quite a few not-so-obvious steps in between that you may have skipped past when first setting up your list.
After they add their name and email to the optin form:
After clicking “Yes Please” (or whatever your button says), subscribers are redirected either to a default boring page setup by your newsletter program…..or a custom page on your website.
After they click “confirm” in the first confirmation email they receive.
Once they click confirm, just like the above, subscribers are redirected to another page…confirming that they’ve confirmed.
When setting up your email list and seeing the large amount of things to customize, it’s easy to scan past these details.
But it’s the little details that count.
So it’s time to fix these little details and create custom thank you pages for your subscribers.
Here’s a quick video showing you how to set it all up and what to include (Mailchimp & Aweber):
Some great things to add to your final welcome page:
- Your freebie to download
- Invite to follow you on social media + links
- Most popular blog posts
- A welcome video
- A note about working with you
- What to expect as a subscriber to your list.
Let me know in the comments if you have custom pages setup or not. If so, what do you include in yours?
Not on my list and want to experience my subscriber process? Join below: