I remember the first site I ever built and it was oh so exciting. First of all, I actually managed! Then of course came the excitement that I actually had my own little home online. But even better, getting to see that people actually come to the site and where they are located in the world!
So, that last part is pretty cool, but I have to admit, I didn’t have much to look at in my analytics account of my first website, especially when it was only my parents I gave the url to.
Regardless of whether you get 1000s of visitors, or just your mom, it’s important to keep a regular eye on your traffic analytics if you are serious about growing your business.
Why should you track and what should you look at
Your Average Pageviews Per Visit
Pageviews is tells you how many pages a single visitor looks at before leaving your site. Are people looking at multiple pages on your site before they leave or hitting the X as soon as they arrive? If they leave quick, what can you do to help them stick around longer?
- You could use a plugin to put ‘Related Posts’ at the bottom of your blog posts.
- You could make sure you have interesting (and pretty) buttons in your sidebar to direct them to other pages.
- You could make it clear in your copy of each page what they should do next.
- You could declutter in general. People don’t like making decisions and giving them too many options of what to do tends to make them choose nothing at all.
Your Acquisition (where are people coming from)
Do you get a lot of traffic from Google, Facebook or Twitter? Have you been working hard on every social media platform and want to know if it’s worth your time? Keep track of your visitor acquisition! Have you started guest posting but have no idea if it’s actually working? You can see it all in your analytics!
Some things to think about:
- If you’ve been pinning like crazy to try and get more traffic from Pinterest, but you only see a few hits from Pinterest over time, it’s time to rethink your strategy or consider that your customers aren’t hanging out there and try another social media platform.
- If you’ve been guest posting a lot, but only get good traffic from a couple websites, stop guest posting on sites that are similar to your failures and reach out to other sites similar to your successes!
- Do you have spikes of traffic on the days you send your newsletter or publish a blog post? Keep at it because you wouldn’t have gotten that traffic without it! (This one motivates me particularly well on those days where writing a post seems daunting)
What about all the other stuff?
There are sooo many different ways to look at your traffic in Google Analytics (and much more than those 2 examples above). It can seem a bit daunting at first. But you should know the basics. So to help you out, I’ve created a video going through the basics that I look at on a weekly basis when checking in on my GA account.
Google Analytics 101
How to set up your Google Analytics Account